Älta IF Rebranding

Founded in 1941, Älta IF is a local sports club with a long tradition and a strong sense of community. Over time, each sports section had developed its own visual expression, which made the overall identity fragmented and inconsistent.

The challenge was to create a unified visual identity that connected all sports under one cohesive and modern look — while respecting the club’s heritage and values.

As the brand designer for the sports section, I developed a new logotype, color palette, and typography system that could be applied across all teams and communications.

The project also involved implementation across all touchpoints, including:

– Branded sportswear and team uniforms — training kits, jackets, and accessories for all sports sections

– Event and promotional materials — flags, roll-ups, banners, and signage

– Digital and print platforms — web pages, social media, and printed communications

The goal was to ensure consistency and recognition of the new identity across every interaction, on and off the field.

Now it’s done. Älta IF proudly presents a modern, unified visual identity that honors its 80+ year history while giving the club a cohesive look for the next generation of athletes.