Timeless elegance meets masterful craftsmanship
2025
Freelance
1797
Background
1797 is a new apparel brand that draws its soul from timeless craftsmanship and architectural heritage. The name 1797 pays homage to the founding year of Steen & Strøm in Oslo — one of Europe’s oldest department stores — and the building’s elegant neoclassical drawing serves as the brand’s key inspiration.
Just like the architecture of that era, 1797 stands for structure, balance, and enduring beauty — values that transcend trends. Our garments are tailored with the same attention to detail and integrity as the artisans and architects of the 18th century.
The Challenge
Design a logotype and visual identity that captures the essence of 1797 — a fusion of heritage and modern refinement. The identity should feel premium yet understated, historical yet contemporary, and reflect the spirit of an Oslo-born fashion house built on timeless design principles.
Deliverables
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A logotype that embodies 1797’s elegance and strength
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A visual identity including color palette, typography, and graphic elements
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A symbol derived from architectural details or letterforms
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Brand presentation showing how the identity could live across labels, packaging, and apparel tags
Logotype
Colors & Material
Pantone 296 C
1797 Midnight Blue
cmyk 91/36/0/83
rgb 4/28/44
hex #041c2c
Pantone 296 C
1797 Copper
cmyk 30/53/63/31
rgb 144/101/76
hex #93674d
Pantone 432 C
1797 Charcoal Gray
cmyk 30/53/63/31
rgb 144/101/76
hex #333437
Typography
Avenir Bold
Avenir Light
Deliverables
Logotype. Brand identity. Labels. POS. Leather patch. Merch. Packagings.











