1797 is a new apparel brand that draws its soul from timeless craftsmanship and architectural heritage. The name 1797 pays homage to the founding year of Steen & Strøm in Oslo — one of Europe’s oldest department stores — and the building’s elegant neoclassical drawing serves as the brand’s key inspiration.

Just like the architecture of that era, 1797 stands for structure, balance, and enduring beauty — values that transcend trends. Our garments are tailored with the same attention to detail and integrity as the artisans and architects of the 18th century.

Design a logotype and visual identity that captures the essence of 1797 — a fusion of heritage and modern refinement. The identity should feel premium yet understated, historical yet contemporary, and reflect the spirit of an Oslo-born fashion house built on timeless design principles.

• A logotype that embodies 1797’s elegance and strength

• A visual identity including color palette, typography, and graphic elements

• A symbol derived from architectural details or letterforms

• Brand presentation showing how the identity could live across labels, packaging, and apparel tags